Images Are the New Language

Apparel brands and retailers have always been adept at catching the eye of the consumer. From age-old window dressings to the latest photo recognition software, fashion businesses know the power of visual appeal. Never is that call to our common love of “eye candy” stronger than during the holiday shopping season. But in today’s fashion […]

e-sample® explained

The word “e-sample” sums up how some leading fashion brands are effectively communicating about sample fit and quality across diverse cultures and geographies. It also perfectly describes the core technology of FastFit360; so much so that the company registered e-sample® as a trademark. But what does it really mean to e-sample? First and foremost, it […]